Some people are born Toby. Other people have Toby thrust upon them.
We’re on the search for Tobys who are registered to run in the TCS Sydney Marathon. It sounds like a joke - it’s not. We want to support you as you cross the finish line and uphold the honour that is having the name Toby.
Are you a runner? And a Toby? Or is there a Toby in your life (or your run club) who won’t stop talking about tapering? We need you. Sydney needs you.
what makes
a toby a toby?
To be in the running (ahem), you'll need to:
Be registered for the TCS Sydney Marathon presented by ASICS.
Answer to Toby, Tobi, Tobias, or any honourable variation thereof.
Be comfortable in front of a camera, as we'll be following your journey before, during, and after the race.
Tick all three and you're in with a shot at being one of our
chosen Tobys - prize pack included (see below for details).
are you toby enough?
Think you've got what it takes? Or know a Toby who does? Fill in the form below and tell us why you - or the Toby in your life - deserve to be one of our chosen Tobys. Keep it honest, keep it brief, and don't be afraid to brag a little. We're looking for Tobys with a story worth running with. Entries close, 19th July 2026.
what's in it for toby?
Crossing the finish line is its own reward - but we reckon a
Toby deserves a little extra. Each of our chosen Tobys will be sent off on a luxury escape to recover, refuel, and reflect on a job well run - plus a generous Toby's Estate coffee pack to ease the post-marathon haze. Our chosen Toby's will receive:
1x $2000 Luxury Escape Voucher
1x 12month Toby's Coffee Subscription
1x $1000 Visa Gift Card
1x Merch Pack
1x BleeqUp Glasses
Marathon entry fee reimbursed
*T&Cs apply
Terms and Conditions: Open to Australian residents aged 18+ whose name is Toby (or a similar variation), who are registered to run the Sydney Marathon 2026 and agree to be filmed and featured in Toby’s Estate marketing content. Entries are open from 1 July to 19 July 2026, with up to three winners selected by Toby’s Estate based on eligibility, submission and screening call. Each winner will receive a recovery prize pack valued at $4677. By entering, entrants agree to the full Terms and Conditions, including prize conditions, use of their name/image for promotional purposes, and receipt of competition-related marketing communications.
See full Terms & Conditions here